Noel Capon

"... well as how good the program is. “Ultimately, this has got to call into question now any judgment they malac whether onc financial plan is better than another.” said Noel Capon, director of thc cemer for research in thc marketing of fi nancial services at Columbia University's business school. For Jonathan Pond, who heads a financial planning company in Watertown. Mass., ..."

"... stanco would ridd to thc cost of goods and services. "Prevention is thc cheapest system of all," sric sold. Thero has been no standard response by manufacturers ln such Noel Capon, an associate professor at Columbia Business School, singled out for praise thc response by Johnson Johnson to Oie 1982 cyanide poisoning deaths of seven Chicago area residents who had taken ..."

"... a way of cutting comers. "Business people learned long ago that lt ls cheaper for them, and maybe more effective for the consumer, to substitute capital for labor," sald Noel Capon, a business professor at Columbia. "What they are leaming now ls their marketing. They've learned to say they are giving you extra value." Whatever lls rools, the mj u movement ..."

"... that thc nies arc not forthright about company had nothing to do wilh the ing negative side effects of medical poisonings, Johnson Johnson was products. pulling its top product Noel Capon, an associate professor from thc shelves nationwide, and at Columbia Business School and a working on now safety packaging, specialist in marketing, said compa- "Johnson Johnson very much nies have ..."