Mark Fratrik

"... viewing among the coveted 18- to demographic during the final week of June, according to Nielsen Media Research. “The success of Hispanic radio stations is widespread throughout the said Mark Fratrik, vice president of BIA Financial Network lnc., which provides advisory services for the media, “They are I growing in and retailers and local merchants are all recognizing lhe importance of ..."

"... entities "have to recognize that consumer choices are so plentiful that maybe they cannot profitably provide the same level and amount of programming that they have historically provided," said Mark Fratrik, vice president of the BIA Financial Network. “They have to continue to invest in other distribution channels (which they have begun to) to move their product to all audiences, young ..."

"... and advertising dollars. Nationally, the radio industry generated $19.3 billion in advertising revenue in 2000, which translates to 8.3 percent of all advertising dollars spent in the country, said Mark Fratrik, vice president of the ly, BIA Financial Network, Inc. Tuscaloosa ranks 220th nationally in radio market size, Fan trik said, with 10 FM and five AM commercial stations serving the ..."

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