Ernie Boch

"... he pads cars with unwanted options to boost his profits at their expense. The company supplies all 56 Subaru dealerships in New England. In addition to running the distributorship, Boch, of Norwood, Mass., is a dealer, for his TV commercials that close with his trademark line: “My name is Ernie Boch. Come on down!” The seven dealers sued Boch on March 5, asking the court to declare the suit a case to represent all current and former Subaru dealerships in New England. They charge Boch packs the most popular models with options and shuts off the dealers’ supply if they refuse to take the cars. Boch has yet to respond to the suit, but a company official disputed the accusations Friday. “We dispute all of it," Vice President of Operations Phil Lustbader said. "Our view is ..."

"... we believe sales staff is com-’ ne st ed sensational advance- in fair dealing with our cus- prised of a group of young ments in the engine rebuilding says Ernie Boch, ambitious men who believe in industry, states Alfred general manager And we he- the automobiles, by in giving the customer giving the customer finest serv- of the Precision Motor Re- ..."

"... bail remained stymied over paper work Wednesday, bul Dc attorney sald hc would "bc happy" to talk to a Massachusetts car dealer who wants to contribute to thc bail. Ernie Boch, New England distributor for Suburu in Norwood, Mass., sald Dc Lorcan is ?too talented lo slt in a cell," and offered to put up toward his bail. Boch sald he was negotiating wilh De representatives to ar range collateral for thc "Hc hasn't talked to me." attorney Joseph Ball sald Wednesday." The former General Motors executive must post ..."