Diana Mutz

"... a crucial role in determining how much money and media coverage a candidate receives. "People do not give money to campaigns that are certain losers," said pollster Gordon Black. Diana Mutz, research fellow at the Freedom Forum Media Studies Center at Columbia University, tracked the flow of contributions following ?horse race" poUs during the 1988 primary season. 'Tf you look at ..."

"... culture are made explicit on Election Day. And, many conferees said, those differences are sharpened by several forces operating independently in and on the political system. Television advertising, as Diana Mutz of the University of Pennsylvania demonstrated, inflames viewers' emotions and decreases their ability to remember or accept opposing arguments ns legitimate. In today's media world, Jonathan Alter of Newsweek magazine ..."

"... “I would not cost all negative advertising with a broad brush. Some of lt degenerates Into pigs running ln the mud, but some of lt brings out useful Information.” Dlana Mutz, who teaches mass medla and American political behavior at the University of Wisconsin- Madison, says the ultimate definition of a negative ad ls that “most people know one when they ..."

"... are made explicit on Election Day. And then, many conferees said, those differences are sharpened by several forces operating independently in and on the political system. Television advertising, as Diana Mutz of the University of Pennsylvania demonstrated, inflames viewers' emotions and decreases their ability to remember or accept as legitimate opposing arguments. In today's multifaceted media world, Jonathan Alter of Newsweek ..."