Every entrepreneur faces the common challenge of writing a business plan at some point as they develop their fledgling venture. But while there are vast resources available to buy twitter followers help tackle the task, most books, websites, and templates take a generic approach in helping entrepreneurs transcribe their visions onto paper. The truth is, however, that writing a generic business plan won't do you much good. What you need to create is a business plan that is tailored to the challenges and opportunities that exist specifically for your business. In this case, we reached out to entrepreneurs and experts alike for some tips on how and what you—the would-be founder of a marketing firm—should be focusing on as you go about crafting your business plan.