Back in September, we were so excited to announce that we had been named the Presenting Partner of the Eurovision Song Contest 2019, which took place on May 12–18, 2019 in Tel Aviv. Eurovision is the world’s largest live music event, watched by an average of 200 million people around the world. Over the last few months, we delighted MyHeritage and Eurovision fans with fun and exciting activities as we counted down to the Eurovision final.
Here are some of the highlights of our journey to Eurovision:
Eurovision Bus Tour
The Eurovision Bus tour kicked off our journey to Eurovision 2019, bringing all the color and fun of the Eurovision Song Contest to fans in 14 cities across Europe. Eurovision fans had the opportunity to rock out to their favorite Eurovision songs on our fully-equipped karaoke system, meet Eurovision stars, and win Eurovision swag.
Watch our highlight video here:
Dare to Sing
We put out a mass call to European fans of the Eurovision Song Contest: Do you #DareToSing? We challenged them to record a group “carpool karaoke” video of up to 5 people singing their favorite Eurovision hit, and offered an all-expenses-paid VIP Eurovision trip to the fans who produced the best one — including plane tickets and five-star accommodations!
In no time, we were inundated with fantastic videos of fans belting out their favorite Eurovision songs in their cars, complete with costume changes, props, and even banging pots and pans as their “instruments”! We received 100 amazing entries from 23 countries, including the United Kingdom, Spain, Germany, the Netherlands, France, Finland, Norway, Denmark, and Sweden… even from faraway Australia!
Here are some of our favorite entries:
Here were the winners:
Learn more about our Dare to Sing Competition here.
One Big Family Eurovision Minisite
Leading up to Eurovision, we partnered with an exclusive group of over 40 Eurovision stars — past and present — and took them on a journey to learn about their diverse and fascinating family histories. Visit our dedicated One Big Family Legends page on the MyHeritage Eurovision site to discover all the fantastic content created about Eurovision stars.
Just a few weeks before Eurovision, we brought together Eurovision legends Verka, Eleni and Emmelie de Forest for their DNA and family history reveals.
Watch their hilarious reveals here:
The Eurovision blog features over 60 articles with intriguing information on your favorite legends, as well as insider contest information and MyHeritage Eurovision announcements!
Discover which Eurovision winners are related to Madonna! Visit the Eurovision blog here.
Eurovision Look-alike App
Discover which Eurovision star you most resemble with our new Eurovision Look-alike App. You might look like a Eurovision winner, share their style, or maybe even have a similar singing voice! Goth, glam, barefoot romantic, or metal-wearing robot — everyone can find their Eurovision doppelgänger.
Limited Edition Eurovision DNA Kit
The limited-edition Eurovision DNA kit is custom-designed to take you on a historical Eurovision journey and reveal fascinating new information about your family. It even plays music when you open it! Order one here: http://myheritagedna.com/eurovision
In addition, we’ve partnered with over 35 Eurovision related influencers worldwide to promote MyHeritage and to showcase our branded DNA kits.
Here’s an example of our top influencer video, created with the contestant from France, Bilal Hassani. Bilal ranked in the top 5 of the bookies’ favorites leading up to Eurovision, and the video has over 475,000 views!
The week of Eurovision saw thousands of people arrive in Tel Aviv from all over the world. The European delegations, journalists, and tourists traveled to Israel from all over the world to take part in all the Eurovision festivities and breathe in the Eurovision air!
Here is a sum-up of all the Eurovision week fun:
The Orange Carpet:
Eurovision week kicked off with the Orange Carpet (orange is the official brand color of MyHeritage). We offered each of the delegations a specialized cocktail with their image imprinted on the drink. It was a great way to “cheer” on the contestants.
Journalists from around the world had the opportunity to learn more about MyHeritage and the One Big Family project at the dedicated MyHeritage booth at the Press Center. There were touch screens where journalists could explore the family histories of all the legends who participated in the One Big Family project. Furthermore, they had the opportunity to discover their Eurovision Look-alike, build their family trees, and take Eurovision DNA kits. We also held live DNA and family history reveals of the 2019 contestants we partnered with as part of the One Big Family project.
Get a quick tour of our Press Center here:
The MyHeritage booth at the Eurovision Village let Eurovision fans go wild with Eurovision fever! The thousands of visitors had the opportunity to make family history discoveries and then print out their family trees. Fans also had the opportunity to meet Eurovision legends Måns Zelmerlöw, Verka Serduchka, Conchita Wurst, and Eleni Foureira — and take selfies with them!
The Live Events:
Before the show began, there was a huge MyHeritage branded backdrop with a cut out of Netta. Viewers were able to take their pictures, tag themselves, and then see themselves on the huge screen in real-time. We also gave out special Eurovision bags as a lovely souvenir to remember their experience.
During each one of the live shows (Semifinals 1, 2, and the Final), three MyHeritage fun facts appeared on screen during the show for 7 seconds each. Did you catch them? Here were a few that caught the audience by surprise:
Fact #1: Did you know that around 30% of past #Eurovision winners have Scandinavian DNA?
Fact #2: Eleni Foureira’s MyHeritage DNA results show she’s 68.9% Greek and South Italian!
Fact #3: 1979 Eurovision winner Gali Atari and 1998 Eurovision winner Dana International both did MyHeritageDNA tests and discovered that they are related!