Accessibility

Legal Grounds for The Processing of Personal Information

This table details the legal grounds upon which MyHeritage relies for the processing of personal information.
Note that we may process your personal information relying upon more than one legal ground if such information is used for several purposes. Whenever we rely upon consent, you can withdraw your consent at any time. When sharing personal information with third parties and affiliates of MyHeritage for the below purposes, we rely upon the legal grounds mentioned in the table below.

Purpose Legal Grounds for processing
1. To provide our Service to you.
  • Create your user account;
  • Create and display your family tree;
  • Serve you Smart Matches™ and Record Matches™;
  • Run and re-run family history searches;
  • Provide you with photo features, including AI Time Machine™ feature;
  • Process your payment and/or shipping information;
  • Enable you and other members to contact each other;
  • Provide you with customer support;
  • Inform you of updates or additions to the Service;
  • Send you reminders about upcoming events, such as the birthdays of family members;
  • Send you notifications on new Smart Matches™ and Record Matches™;
  • Personalize our Service for you.
  • Performance of a contract with you.
  • Our legitimate interests (for example, to improve user results and grow our community and our attractiveness as a platform).
  • Photo Tagger feature (biometric information).
  • Consent.
  • For the processing of special categories of personal data, explicit consent.
  • DNA Services (DNA Matches and Ethnicity Estimates).
  • Consent.
  • For the processing of special categories of personal data, explicit consent.
2. To perform internal research under the MyHeritage DNA Research Project.
  • Consent.
  • For the processing of special categories of personal data, explicit Consent.
3. To market our Service: Conduct promotional campaigns and marketing activities.
  • Our legitimate interests (for example, increase audience engagement to better sell our products).
  • Where required by applicable laws – Consent.
4. For internal business purposes:
  • Improve the Service and our Website;
  • Develop new products and services;
  • For internal data analysis;
  • Detect and defend against fraudulent, abusive, or unlawful activity.
  • Our legitimate interests (for example, to improve and develop new products and services).
  • Legal obligations to which we are subject;
5. For legal necessity.
  • Legal obligations to which we are subject.
  • Our legitimate interests (for example, defend our legal interest)