Hi Oscar, I'll start by explaining how SmartMatching works and by that hopefully the value behind the service will become more apparent. Smart Matching™ technology rapidly compares each family tree to hundreds of thousands of other family trees on MyHeritage and determines, using heuristic comparisons backed by genealogical and phonetic research, if there is a correlation between individuals in both trees. Smart Matching™ compares dozens of factors, including names, dates and relationships; it handles spelling and phonetic variations, nicknames, ethnic differences, variations in dates, different languages and character sets, and more. As an example, given sufficient additional evidence, it can connect an Alexander in your tree to an Alexandre in a French tree, to an Alex or even Sasha (a common nickname for Alexander) in other trees, and you can configure its settings to manage the balance between the number of matches, and their accuracy. Smart Matching™ can help you grow your family tree, find other people related to you and improve your genealogy research.We all know that we are all connected through blood and marriage relations, and Smart Matching™ helps us see that we are closer than we think. Cheers, Jaiel