It would be nice to have an iPhone app as nice GUI to access the site rather than using an small screen web browser when on my iphone. There is only one genealogy program for the iPhone that I know of so you would have little competition. Also it would be very nice at family gatherings to take a photo with my iPhone right to my MyHeritage.com
oops... you need to hurry! Ancestry just announced theirs came out! I still have a small tree there, but I moved here because I didn't like their policy of SELLING all my information that I freely posted. so I never posted more. not going back either. but.... it would be really great if you guys caught up with them in that regard!